An ode to the presence of the soul

today I read an ADBUSTERS article on manifestos, on the way they tend to be brought up. The article in itself is written to translate the powerful drive most memorable manifestos carry in their guts.

One sentence (of many) caught my eye, teased my synapses and tickled my neurons:

“The private sector is about freedom and diversity, not anxiety and uniformity. Sell, by all means, but for fuck’s sake, sell SOMETHING!”

I cannot agree more with this statement, it is not the money that sterilizes our souls, minds, interests and spirits but what we are often (*euphemism alert*) advised to purchase and exchange it for instead.

 

Sell, by all means, but for fuck’s sake, sell SOMETHING!

 

The SOMETHING bluntly insinuates most goods being sold have little to no value, not even enough to be RECOGNIZED as being something.  I agree and I’d like to take the reasoning a step forward (or backwards if you see this as a regression):

Could we say: ‘Do, by all means, but for fuck’s sake do SOMETHING!’ What I mean is a similar process of petrification and sterilization is appearing in the way we ‘do’ or act? Can you ‘SIT’ or perhaps ‘TALK’ to someone and be so present, so involved in the moment, that all your past actions feel like you had been immobile in your life until this very moment?

These illustrations celebrate the notion of presence (of doing SOMETHING) mundane or random ‘but for fuck’s sake, doing SOMETHING!”

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